Why Use Targeted Marketing?
Benefits & Market Facts About Targeted Marketing
- 58% of all national sales come from direct mail response.
- Visibility and name recognition.
- Economy -- direct mail is the least expensive form of marketing.
- You can target your market.
- Control over where the names went - certain zips, price ranges, etc.
- Follow-up capability.
- Easily measurable results.
- Flexibility to market different products.
- Consistency of response. Once you learn your average response rate, you can control how many responses you get by how much you mail.
- Active marketing, rather than passive (like the Yellow Pages).
- Speedy Contact -- you can get your foot in the door early.
- New people are far more open to new ideas.
- New people have no prior affiliations or loyalties.
- Direct mail forces accountability to getting the marketing done.
- Simply, direct target marketing gets new customers.
